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Tuesday, June 21, 2011
Friday, June 10, 2011
$5 Off Crest whitening on amazon.com
Tuesday, June 7, 2011
How Coupons Became Cool
At some point over the last three or so years, coupons became cool. Once presumed to be the domain of eccentric cranks demanding a measly 50¢ off toothpaste or canned soup, coupons are now regularly used for deals on skydiving trips, designer fashion, and fancy restaurants. The embarrassment of using coupons is gone—and so is the guilt of splurging on purchases you really don’t need.
When exactly did coupons become cool? I’d say around the middle of 2009, when Groupon.com really began to catch on. Since then, the daily deals market has exploded, and some 23 million Americans bought daily deal coupons last year.
Why have coupons become cool? Groupon might point to the hip, offbeat humor used in its ads. I’d argue that it’s more because, for most people, the concept of saving money seems like a chore. But getting a deal? That’s fun. It’s especially fun when the purchase itself is fun (fancy restaurants, skydiving), and when it’s a deal that others don’t know about, so that there’s a feeling of insider-ness and exclusivity. Daily deals are so common nowadays, if you’re not using them you may feel like you’re missing out.
Daily deals have already pushed into the high-end terrain of $10,000 hotel packages and $30,000 weddings. The San Francisco Chronicle reports that daily deal coupons are now being used in the city’s top restaurants, and that it’s not only a discount bringing customers in. Instead, it’s the exclusivity/insider angle, provided by “secret” menus available only to diners who purchased the coupon in advance. A customer might pay $10, which buys a reservation, a coupon for 30% off the meal, and—perhaps most importantly for certain foodies—a special pass code that grants access to an “exclusive menu” inside the restaurant.
Via Time Read more: http://moneyland.time.com/2011/06/06/how-the-coupon-lost-its-dorky-penny-pinching-stigma/#ixzz1Oc1gKZhK
Wednesday, June 1, 2011
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